The Hidden Metrics of Email Deliverability

Industry Benchmarks for 7 Key Measurements

It goes without saying that today’s email marketer needs to make data-driven decisions to be successful. But what if we said there were “hidden” engagement metrics that mailbox providers use to determine whether an email campaign should be sent to spam?

In this report, we uncover the 2016 industry benchmarks for seven key measurements, including:

  • A detailed overview of the hidden metrics and how they are calculated
  • The effects each metric has on your email program
  • Industry specific rates by quarter for each metric

Download the report to see how your program compares.


The 2019 Hidden Metrics of Deliverability

Read the latest research and improve your email marketing.