The Hidden Metrics of Email Deliverability
Industry Benchmarks for 7 Key Measurements
As email marketing continues to grow and evolve, mailbox providers have enhanced their acceptance criteria, relying on engagement-based metrics to identify which senders should be sent to the inbox, and which should be filtered to the spam folder. However, these engagement-based metrics are measured on the mailbox provider side and hidden from most marketers.
In this ebook, we uncover these “hidden” metrics, including:
- A detailed overview of the hidden metrics and how they are calculated
- The effect each metric has on your email program
- Industry specific rates by quarter for each metric
- Year over year comparison for each industry in each metric
Download the ebook to see how your program compares.