The Hidden Metrics of Email Deliverability

Industry Benchmarks for 7 Key Measurements

As email marketing continues to grow and evolve, mailbox providers have enhanced their acceptance criteria, relying on engagement-based metrics to identify which senders should be sent to the inbox, and which should be filtered to the spam folder. However, these engagement-based metrics are measured on the mailbox provider side and hidden from most marketers.

In this ebook, we uncover these “hidden” metrics, including:

  • A detailed overview of the hidden metrics and how they are calculated
  • The effect each metric has on your email program
  • Industry specific rates by quarter for each metric
  • Year over year comparison for each industry in each metric

Download the ebook to see how your program compares.

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2018 Hidden Metrics of Deliverability

Read the latest research and improve your email marketing.

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