Guide to Email Marketing Metrics

Troubleshoot Your Email Program With Email Marketing Metrics

Metrics are the lifeblood of the modern email marketing program. Marketers recognize the importance of measuring every aspect of their email program, to prove their effectiveness and demonstrate their impact on the bottom line.

But which metrics are the most important? What if metrics could tell you more than just how many emails are being opened, how many links are being clicked, and how many sales result from those clicks?

In this guide, you’ll learn:

  • Which metrics are essential to measure the effectiveness of your email program–and which aren’t.
  • Ways to move beyond faulty assumptions, rules of thumb, and best practices to find the real insights in your email marketing metrics.
  • How metrics can be used to troubleshoot many common problems in your email marketing program.