Guardians of the Email Universe

How True Email Heroes Promote and Protect Their Brands

Email professionals can’t leap tall buildings in a single bound. They aren’t shape-shifters or even mind-readers (although many wish they were). They’re just regular people like you and me. So why would we call an email marketer or email security professional a “hero”?

The answer is simple: in today’s world, countless businesses rely on email. Every email campaign has the power to impact the bottom line, so delivery failures can be devastating. And when it comes to security, a single data breach can destroy consumer trust.

In this guide, we share a few of these heroes’ stories, including:

  • How Cedar Fair uses ESP to increase customer engagement
  • How IHG uses x-ray vision to reduce complaints and increase security
  • How Publishers Clearing House uses captivating creative to increase click-throughs and conversions

Email heroes may not have the kind of superpowers that anchor blockbuster movie franchises, but what they do is nothing short of amazing.