Emoji Use in Email Subject Lines

Monthly Guide to Emojis and Email

Emojis have become very popular in everyday communications. They’re even popping up in email subject lines, yet some marketers hesitate to jump on the bandwagon. Their reluctance is understandable, since an email subject line can make or break an email campaign.

To provide some data-based insight around emojis, we’ve created our latest guide—Emoji Use in Email Subject Lines. In this guide we explore:

  • The most common emojis used around holidays and events throughout the year
  • How subscribers interact with various emojis compared to text-only subject lines
  • Tips for incorporating emojis into your next email campaign
  • And more!