Benchmark Report: 2014 Sender Score

Fact: Your Reputation Matters in Email Marketing

Most email sent worldwide is (still) spam. As mailbox providers continue to weed through billions of messages to find the ones people want, maintaining a strong reputation remains critical to get to the inbox.

Return Path’s research correlates inbox placement to Sender Score, a proxy for mailbox providers’ assessment of senders’ reputation. Simply put, email marketers with exceptional reputations consistently reach their targets – everyone else struggles.

Return Path’s 2014 Sender Score Benchmark Report will show you where your reputation falls, and how it may be affecting your email marketing performance, including:

  • Why sender reputation matters
  • A detailed performance breakdown of the top Sender Score brands
  • How to pull your program into the top tier and keep it there
  • Where you fit into the global Sender Score landscape
  • The single biggest influence on reputation and deliverability

Read Now

Promo Image

2017 Sender Score Benchmark

Read our latest research and improve your email marketing.

Your browser is out of date.

For a better Return Path experience, click a link below to get the latest version.