Most email sent worldwide is (still) spam. As mailbox providers continue to weed through billions of messages to find the ones people want, maintaining a strong reputation remains critical to get to the inbox.
Return Path’s research correlates inbox placement to Sender Score, a proxy for mailbox providers’ assessment of senders’ reputation. Simply put, email marketers with exceptional reputations consistently reach their targets – everyone else struggles.
Return Path’s 2014 Sender Score Benchmark Report will show you where your reputation falls, and how it may be affecting your email marketing performance, including: