STRATEGY AND EFFECTIVENESS OF EMAIL MARKETING IN 2017
Email offers a lot of value as a channel, yet it also requires significant effort from businesses to realize its full potential. To find out how the email channel is performing, Return Path, in partnership with Ascend2, fielded a survey of 88 B2B and B2C business leaders and marketing decision makers to get their perspective on the state of email. In this report—Email Marketing Performance—we share the opinions of these executives on topics including:
- The most important objectives of an email marketing program
- The most useful metrics for measuring performance
- The most effective email marketing tactics for reaching objectives
- And more!