Email Marketing Campaign Strategies

Optimizing B2C Marketing Performance

Email offers marketers higher ROI than any other marketing channel. In order to capitalize on the potential of email, marketers not only need to develop an email marketing strategy, they need to continuously update their tactics.

To uncover the strategies and tactics email marketing experts are implementing in their programs, Return Path surveyed 104 email marketing influencers.

In this report—Email Marketing Campaign Strategies for Optimizing B2C Marketing Performance—we share the strategies and recommendations of these influencers, including:

  • Important strategic goals for a successful email marketing strategy
  • Barriers to a successful email marketing campaign
  • The most effective email personalization tactics
  • Which resources marketers use to execute their email strategy