Email Lookbook

Fundamental tactics for an effective email program

Email marketing is only as effective as the strategy behind it. Many programs are doomed from the start due to poor strategy that fails to incorporate essential email marketing tactics.

To help marketers build and run an effective email program, we created our latest guideā€”Email Marketing Lookbook. In this guide, we discuss email program fundamentals that are essential to a successful email program, including:

  • The nine key email marketing tactics every program needs.
  • The impact each fundamental element has on the customer journey.
  • A best-in-class example of each tactic to inspire your own email marketing program.

Read the guide to uncover the fundamental email tactics missing from your email program.


2018 Email Marketing Lookbook

Learn the latest performance benchmarks for different email campaign types.