If you’re new to email and looking for a thorough primer or a marketing generalist looking for a quick refresher, this comprehensive reference will give you the foundation you need to navigate the complex world of email marketing.
Read to discover:
- How to calculate Inbox Placement Rate
- The technique used by some ISPs and Mailbox Providers to thwart spammers
- Email authentication simplified
- What Sender Reputation Data (SRD) is and what those feedback emails actually look like