Benchmark Report: Inbox Placement 2014

Fact: 1 Out of 6 Emails Never Reach the Inbox

Across the globe 17 percent of email marketing campaigns fail to reach consumers, going directly to junk folders, or — more likely — disappearing altogether.

This report benchmarks email deliverability by industry, country, and season in 2014.

Read the report to discover:

  • How marketers in your country are managing inbox placement.
  • Which industries are struggling most to reach subscribers.
  • How Gmail’s tabbed inbox is changing email deliverability.
  • What you can learn from holiday 2014 campaign performance.
  • Where inbox placement technology and policy is heading in 2015.
  • Why performance measurement is evolving so rapidly today.

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