With many email capable devices, people can access their email just about anywhere. For marketers, this means they always have access to their subscribers. This ability to reach subscribers presents a unique opportunity, but marketers must pay attention to how subscribers are consuming their messages if they want to maximize their email’s effectiveness.
To help marketers understand how subscribers use email, we’ve created our latest report—The Email Client Experience. In this report, we look at how subscribers interact with email, analyzing: