So where do they go? They can be delivered to junk, spam, or even go missing. Getting emails delivered to the inbox involves more than just hitting send.
Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. At Return Path, we study global inbox placement rates so we can help our clients improve their sender reputation, subscriber engagement, and ultimately their email deliverability. We’ll help you reach the right inbox and increase your email ROI by getting more email delivered to more of your subscribers.
The deliverability landscape is changing, and it’s only getting harder to reach your subscribers’ inboxes. Inbox placement and deliverability impacts the success or failure of your email marketing program, and ultimately your email return on investment.