Canadian Anti-Spam Legislation Compliance Checklist

CASL: Do Your Email Database and Campaigns Comply?

Use this checklist as a guide to assess existing databases and campaigns for compliance with Canada’s Anti-Spam Legislation (CASL).

Determine what subscribers, if any, will require reconfirmation before or after CASL comes into force on July 1, 2014.

Read the guide to discover:

• When a message is a commercial electronic message and if CASL applies.
• What kinds of messages are excluded from CASL.
• Deadlines for reconfirmation for different subscriber statuses.
• What is express consent v. implied consent and what it means for database compliance.
• Requirements for sending a commercial electronic message.
• Step-by-step instructions to get started.