How America’s Top Retailers Set the Tone with Welcome Emails

Are Welcome Messages Worth the Hype?

Return Path analyzed the onboarding processes of the Internet Retailers Top 100 brands to understand how effective welcome messages are in creating a lasting relationship with new subscribers.

Download the report to find out:

  • Which of the top IR 100 brands are welcoming their customers and which are falling behind
  • What types of welcomes subscribers are receiving
  • How subscribers engage with welcome messages
  • How effective welcome offers are in generating subscriber engagement
  • The average ongoing engagement from subscribers post welcome message