There is a lot of bad email being sent. Last year alone saw over 600 billion emails from spammers. Faced with this wealth of illegitimate messages, Mailbox Providers rely on sender reputation to identify the “good” from the “bad,” when determining what email to allow or block from their inboxes. Unfortunately for marketers, each mailbox provider has their own secret sender reputation calculation for incoming mail.
At Return Path, we’ve created our own scoring system—Sender Score—that evaluates similar reputation criteria that mailbox providers evaluate to give senders a benchmark for how they and their messages are perceived by mailbox providers.
In the 2019 Sender Score Benchmark, we take a look at the impact of reputation and Sender Score on email performance, including:
- The distribution of email volume by Sender Score
- The impact of complaints, spam traps, and unknown users on reputation
- The average inbox placement rate at Microsoft, AOL, Gmail, and Yahoo by Sender Score
- The average Sender Score and inbox placement rate by industry
To see how your reputation is impacting your ability to access the inbox, look up your own Sender Score for free and then download the report.