2018 Deliverability Benchmark

Analysis of worldwide inbox placement rates

Email marketers have had a busy time the last 12 months. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges.

Despite this, overall deliverability is improving. Globally inbox placement has risen five percentages points compared to the previous 12 month period.

In our latest annual report, we share the state of global deliverability, including:

  • Global inbox placement trends broken out by quarter.
  • Deliverability statistics for 30 individual countries.
  • Inbox placement rates broken out by industry.
  • And more!

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.