2017 Deliverability Benchmark Report

Analysis of Worldwide Inbox Placement Rates

For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships with subscribers.

In this 2017 report, we share the state of deliverability, including:

  • How email gets delivered and how to measure inbox placement
  • Global inbox placement trends broken out by quarter
  • Deliverability statistics for eight individual countries
  • Inbox placement rates broken out by industry

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2018 Deliverability Benchmark

Read our up-to-date research and improve your email marketing.

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