Worldwide, just 79 percent of commercial emails land in the inbox. This means that one out of every five emails never reaches the intended recipient. Instead, it’s either sent to a spam folder or goes missing—most likely blocked by the mailbox provider.
In this report, we share our findings on worldwide inbox placement rates, including:
- Global inbox placement trends
- Deliverability statistics for individual countries
- Industry-specific inbox placement rates, plus year-over-year changes
- Key “best practices” in deliverability that marketers may be missing out on
It’s clear that maintaining a high inbox placement rate isn’t getting any easier—but it’s more important than ever before. Developing a better understanding of inbox placement can help you improve this critical metric and build stronger relationships with customers.