Worldwide, just 79 percent of commercial emails land in the inbox. This means that one out of every five emails never reaches the intended recipient. Instead, it’s either sent to a spam folder or goes missing—most likely blocked by the mailbox provider.
In this report, we share our findings on worldwide inbox placement rates, including:
It’s clear that maintaining a high inbox placement rate isn’t getting any easier—but it’s more important than ever before. Developing a better understanding of inbox placement can help you improve this critical metric and build stronger relationships with customers.