40 percent of sales come directly from emails sent to their customers. Email has been a strategic form of communication used to develop the vente-privee reputation, branding and business.
To maintain its international growth and offer an optimal experience to their members, vente-privee decided to move towards a new email infrastructure. This can be challenging as the warm up of new IPs may negatively impact inbox placement. Indeed, IP and domain reputation are crucial for an ESP when determining inbox placement.
Communications sent from an unknown source or without a strong reputation are subjected to stricter filtering rules making inbox deliverability a challenge.
As a result, vente-privee relied on Return Path’s expertise to learn and follow the good practices required by the ESP to ensure a smooth transition to the new routing infrastructure.