Using Return Path’s inbox placement and reputation monitoring, Signature Travel Network was able to gain insight into each agency’s email campaign performance, as well as their own sender reputation. Signature was then able to leverage their Platinum Service benefits by collaborating with one of Return Path’s Technical Account Managers to troubleshoot various issues. For instance, they were able to assist one member agency in pinpointing and removing the source of a recycled spam trap issue and help other member agencies update their authentication records, thereby optimizing Signature’s deliverability. They also recommended that agencies implement best practices, like recognizing subscriber engagement rates as a leading factor for healthy list hygiene, in order to sustain Signature’s strong sender reputation.
Armed with a new understanding of the link between subscriber engagement and sender reputation, Signature Travel Network decided to implement an email hiatus program. They relied on Return Path’s client services team to help design the program, which better helps member agencies’ in re-engaging inactive subscribers with a winback campaign series and pauses their email streams if there is no response. This enables Signature to maintain clean email lists for their members by removing inactive subscribers and spam traps.