Rogers Media is one of Canada’s largest B2B publishing brands, with a major B2B publishing branch that targets business professionals across more than 20 industries. With an audience of more than 400,000 subscribers, Rogers relies on email to help these business savvy consumers stay apprised of industry trends and news. Each month they send more than 300 different e-newsletters and more than 100 separate marketing campaigns to their users, amounting to a sending volume of around 8 million per month. These emails, are critical to Rogers’ revenue stream. Many of Rogers’ subscribers often pay to receive its email publications and advertisers pay for ad placement in Rogers’ valuable email content, which is why reaching the inbox is essential to the company’s performance.