Aside from monitoring reputation and feedback loops with Return Path, Tyler and team also take a proactive approach and routinely use the spam test prior to sending campaigns. This way, they can be sure their emails are optimized for deliverability from a technical approach. Eliminating “red flags” within their emails ensures that their audience receives their emails most reliably.
Lastly, now that their two dedicated IP addresses were in top shape, Morning Brew felt the need to do all they could to make sure their subscribers received the emails they were expecting on a daily basis. For this reason, Morning Brew took the necessary steps to get approved and enrolled into the Return Path Certification program, the industry’s most powerful and unique whitelist.