With help from Return Path, the technical issues were quickly resolved and the percentage of Identity Direct emails reaching customer inboxes has climbed above 90 percent. Ongoing monitoring using Return Path’s Email Optimization solution ensures any future problems will be rapidly identified.
Next, to further improve email marketing capabilities, Return Path assisted Identity Direct to migrate to a new, more flexible email automation platform.
Finally, to obtain preferred inbox placement at 2.5 billion global inboxes, Identity Direct applied, and received, Return Path’s Return Certification.
As a result of all these measures, within one year of starting work with Return Path, Identity Direct’s average inbox placement rate has improved from 81 percent to a consistent 98 percent of inboxes across all mailbox providers worldwide. In addition, the company has experienced significant improvements in the open rate, with year-on-year increases of over 50 percent in the UK market and more than 70 percent in the US market.