When it comes to the online survey world, success is defined by survey completions. When survey invitations are sent via email, success, then, is dependent on email reaching the Inbox. When Greenfield Online came to Return Path, a significant amount of email was not making it to the Inbox of its panel members as intended–hurting survey completion rates. Return Path went to work to isolate the issues leading to Greenfield’s delivery problems, and within two months increased Inbox delivery by 15 percent. Return Path also lessened the amount of mail being diverted to the Bulk folder from a high of 12.5 percent to only 3.4 percent.
“We knew we could improve survey response times and completions if we increased delivery success rates,” said Hugh Davis, Executive Vice President, Global Business Optimization for Greenfield Online. “Spam blocking is an issue for many Internet companies today. Before it became a major issue for our business, we turned to Return Path to help stay ahead of the problem and improve our delivery rates. As an Internet survey solutions company, ensuring that we can deliver email to our panelists’ inbox is important to our success. We are very pleased with the results we have been able to achieve.”