With so many subscribers across a variety of regions, it was important that GlobalGiving send highly-engaging, relevant content. To achieve this, GlobalGiving created a sophisticated email personalization program that allows them to target individual donors. These messages contain deep content personalization and recommendations based on a donor’s giving history.
GlobalGiving stands out in the inbox by creating content that is meaningful to its subscribers and has found that this highly-personalized approach to sending has been an effective way to engage subscribers. But the success of this marketing strategy relies on making it into the inbox.
“If we can’t reach our subscribers, we can’t connect donors to communities and causes, which would be a huge loss for the world,” said Conroy. “Certification provides us with the confidence and reassurance that our programs are succeeding.”