Health Service Discounts had experienced low inbox placement rates, with less than 70 percent of emails reaching its subscribers’ inboxes in some instances. This prevented members from receiving the benefits of their membership, while also creating engagement challenges. In addition, these inbox performance issues were impacting the company’s A/B email testing by skewing the results.
To address their email deliverability challenges, Health Service Discounts turned to Return Path’s Certification solution, the industry’s most recognized and valued certified whitelist. By becoming Certified, they hoped to ensure more emails reached subscribers’ inboxes and improve the company’s reputation with mailbox providers.
As Neil McKendrick, Email Manager at Health Service Discounts, stated,“The success of our email campaigns is essential to the company’s performance, so it was extremely important for us to improve the chances of our emails reaching our recipients.”