Boozt is a leading and rapidly growing online fashion store in the Nordic region. Formed in 2009, the e-commerce firm operates in nine European countries, offering a contemporary selection of fashion labels through its multi-brand webstore Boozt.com, which boasts five million monthly visitors.
Email is one of the company’s most important marketing channels. Indeed, it is relied upon to maintain and improve customer loyalty and communication, making it one of Boozt’s strongest revenue streams. The company’s email program, consists of personalised daily newsletters that include latest offers, fashion inspiration and top trends.