After being accepted into the Return Path Certification program, Appliances Online saw an immediate improvement in email deliverability at several major mailbox providers, seeing their inbox placement rate reaching 94 percent overall inbox placement. In addition, the images in their emails were automatically enabled as a result of Certification, resulting in more engaging content for customers.
Through the Return Path Platform, Appliances Online gained new insights into how their campaigns were performing and how customers were engaging with those campaigns. Using this information, they found ways to enhance their content and create more personalized email communications. These changes led to better engagement and fewer spam complaints.
Appliances Online is now able to effectively monitor and assess each of their email campaigns, allowing them to better understand their customers’ needs and craft future campaigns accordingly. As a result of these more targeted email campaigns, spam complaints have fallen significantly to nearly zero.