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A Smarter Way to Use Data.

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Reaching the right inbox, with the right message, at the right time means better relationships, greater response rates, and increased revenue. The Return Path Email Optimization Suite helps brands make sure their emails are seen, read, and acted upon.

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Every day, cybercriminals send emails that spoof your brand. That’s why protecting the email channel is critical. Email Fraud Protection uses advanced threat intelligence to detect, block, and respond to email threats targeting your customers in real-time. Defend your customers. Defend your brand. Defend your bottom line.

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The inbox provides a unique view of consumer behavior, from brand preferences to detailed purchase records, including SKU-level data. Consumer Insight helps businesses analyze the experience of millions of shoppers to make more confident decisions.

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Data Cloud

Data is the key to connecting with customers, defending against threats, and anticipating changes in an increasingly competitive marketplace. The Return Path Data Cloud collects, processes, analyzes, and provides data from across the email ecosystem, giving companies the insight they need to build closer, safer, and smarter relationships with customers.

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Most Recent Posts

Are You Having Problems Delivering to Gmail? You’re Not Alone.

Gmail is often the toughest environment for senders to...

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Poor Deliverability Cause #4: Poor List Quality

This is part five of our six-part blog series addressing...

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Creating Relevancy and Personalization with Limited Data

In an ideal world, all email marketers would have access...

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Smarter Marketing

Reach the Right Inbox, With the Right Message, At the Right Time

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