Inbox is a Battlefield
Marketers are struggling with a problem that consumers know all too well: The inbox is a battlefield. And each consumer decides the winners every time they choose what to read. Or delete.
Only in the inbox do brands battle for mindshare with totally unrelated competitors. No where else do merchants’ offers routinely win attention away from rival marketers only to lose it to bank statements or social media updates. Connecting with subscribers is only getting harder because unlike the inbox, consumers have a limited capacity for messages. This infographic looks at the winners and the losers in marketing’s hypercompetitive channel.