Email Optimization

[webinar] Master Your Email Marketing: 10 Secrets from Top Retailers

Posted by Tom Sather on

Today’s email subscriber is more fatigued and more selective than ever. As a marketer, it’s up to you to create memorable and personalized experiences for your audiences, and to stand out from the crowd. But you can’t sacrifice best practices, right? That’s a lot of pressure.  

Not sure where to start?

Join me in an upcoming AMA webinar to learn 10 secrets from top ecommerce retailers that you can use now to master your email marketing program for better results.

You’ll learn:

  • ​What your subscriber data is “telling” you about your email optimization strategy

  • What steps top retailers take for best-in-class deliverability

  • The best – and worst – email campaigns for open and read rates

  • How mobile technology should change your email strategy

  • How to personalize your emails and win market share

  • And Much More!​

Register here: https://www.ama.org/multimedia/Webcasts/Pages/master-your-email-marketing-10-secrets-from-top-retailers-091114.aspx

Date: 9/11/2014 12:00 PM CDT

Presented by: American Marketing Association

Sponsor: Return Path

About Tom Sather

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

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