Please join me and Return Path partner ExactTarget this Thursday at 1PM EST for a webinar entitled “Know Your Audience: Turning Email Intelligence into Actionable Insights to Maximize Your ROI” . I’ll be co-presenting with Jeff Rohrs on how to use email intelligence for audience development.
Proprietary audience development is the core concept behind Jeff’s new book “AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers.” As Jeff states in his book, “email remains an incredibly productive and profitable channel for those who invest the time to build their permission-based email SUBSCRIBERS.” It isn’t enough to just have an email program. Marketers need to big build bigger and better audiences than their competition, focusing on audience size, engagement and value. In this webinar, I’ll show marketers how they can use Return Path’s email intelligence suite to:
- Compare the relative size of your audience to your competition
- Measure and improve the reach to your audience
- Increase audience engagement using email
Reserve your spot now to get an exclusive peak into Jeff’s new book, and how Return Path’s email intelligence suite can help build an audience your company needs to thrive.