Email Optimization

[Webinar] Know Your Audience: Turning Email Intelligence into Actionable Insights to Maximize Your ROI

Posted by Tom Sather on

Please join me and Return Path partner ExactTarget this Thursday at 1PM EST for a webinar entitled “Know Your Audience: Turning Email Intelligence into Actionable Insights to Maximize Your ROI” . I’ll be co-presenting with Jeff Rohrs on how to use email intelligence for audience development.

Proprietary audience development is the core concept behind Jeff’s new book “AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers.” As Jeff states in his book, “email remains an incredibly productive and profitable channel for those who invest the time to build their permission-based email SUBSCRIBERS.” It isn’t enough to just have an email program. Marketers need to big build bigger and better audiences than their competition, focusing on audience size, engagement and value. In this webinar, I’ll show marketers how they can use Return Path’s email intelligence suite to:

  • Compare the relative size of your audience to your competition
  • Measure and improve the reach to your audience
  • Increase audience engagement using email

Reserve your spot now to get an exclusive peak into Jeff’s new book, and how Return Path’s email intelligence suite can help build an audience your company needs to thrive.

About Tom Sather

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

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