Email Optimization

Webinar: 2013 Email Retrospective & 2014 Predictions

Posted by Guy Hanson on

Join me for Return Path’s first European webinar of the year. Along with Dale Langley, my partner in crime on Return Path’s Consulting team, we’ll look back at what changed in the world of email 2013, and how it impacted on e-marketers. We’ll also be future gazing, giving our top tips and predictions for email in 2014.

Among other things we’ll be discussing:

  • An overview of key 2013 developments including the growth of video in email, introduction of Gmail tabs and the effect of US events such as Black Friday on European email programs.
  • Examples from real life, high performing campaigns in 2013 and the techniques that were deployed to achieve this success.
  • What to be thinking about right now to stay ahead of the inbox curve in 2014, and how to harness these developments to maximise your program success.

I hope that you’ll be able to join us at this webinar.

To register, visit: http://landing.returnpath.com/2014-predictions-webinar

About Guy Hanson

Guy is a passionate advocate for intelligent use of customer data to drive responsive email programs. With a knowledge base that now spans over 10 years, he is a global e-mail expert and thought leader. Leading Return Path’s Professional Services consulting team, Guy has worked with a broad range of international clients to improve their email delivery, subscriber engagement and revenue. Outside of work, Guy has had long-term involvement with both the DMA and IAB email councils, as well as being a regular contributor to the industry press.

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