Email Optimization

[webinar] 12 Ways to Better Christmas Email Deliverability

Posted by Tom Sather on

[webinar] 12 Ways to Better Christmas Email Deliverability

Registration: http://landing.returnpath.com/12-days-email-webinar

Join me on Wednesday, August 27th, at 11:00AM MDT (1PM EDT) as I walk through the most common points of failure that retail email marketers encounter when it comes to email deliverability and campaign optimization over the holiday season. I’ll take a look at the ghost of Christmas past to see what worked – and what didn’t – for retailers’ email campaigns.

In this webinar, you’ll find out:

  • How mobile will affect email marketers this Christmas season.
  • How to test subject lines by seeing what’s working – and what isn’t – for your competition.
  • How to maintain a good reputation and stay off email providers’ naughty list.
  • Myths and truths about certain keywords in your subject lines and email copy.
  • How to use email data to learn more about your customers.
  • How frequency really impacts subscriber perceptions and deliverability.
  • And much more!

Register now for the one hour webinar:

Date: Wednesday, August 27th, at

Time: 11:00am MDT (Mountain time)

             1:00pm EDT (Eastern time)

http://landing.returnpath.com/12-days-email-webinar

 

About Tom Sather

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

Read more from this author