Email Optimization

RETURN PATH ADDS FOUR NEW EMAIL SERVICE PROVIDERS TO THE SENDER SCORE RECEIVER ALLIANCE

Posted by Return Path on

Alliance expands its member base of European Email Service Providers with deliverability services for Splio Développement, The Communicator Corp, IPT, and Responsys


New York and Paris (November 26, 2007) — Return Path, the leading provider of global deliverability tools and services, today announced that it has added four new members to its Sender Score Receiver Alliance: Splio Développement, The Communicator Corp, IPT and Responsys. These latest four members, along with the program’s three original charter members e-Dialog, eCircle, and 1000mercis, are setting a new standard for email deliverability in Europe.


The Sender Score Receiver Alliance is an industry-pioneering solution that improves the inbox delivery rates of leading European marketers and publishers via their email service providers. The program provides local market education for ESPs and facilitates an easy dialog with the ISP community to communicate and solve deliverability challenges for permission-based email programs. Return Path is the only deliverability service provider with a local, multi-lingual team working within Europe to mediate deliverability failures on behalf of ESPs and their clients.


“With Return Path we added another strong partner for Deliverability and Whitelisting services to our platform,” said Thomas Wilke, CTO of eCircle AG, one of Europe’s leading providers of email marketing software and services. “Our participation in multiple national and international Anti-Spam initiatives, in addition to our work with Return Path’s SSRA, helps increase our worldwide email delivery success.”


“The deliverability landscape is far more complicated in Europe than it is in North America,” said Ken Takahashi, Return Path’s Vice President of Corporate and International Development. “In the US, the top 10 to 15 domains typically represent 95% of a consumer marketer or publisher’s email list – and all of those ISPs speak the same language. To provide comparable ISP mediation services in Europe, a mailer or ESP needs to have relationships with about 150 local ISPs who speak a number of different languages.”


Given these challenges, the Sender Score Receiver Alliance is the only option for email service providers to offer comprehensive, cost-effective education and ISP mediation services across Europe. This makes the Sender Score Receiver Alliance an attractive option for both European ESPs and US-based providers with operations in Europe. When combined with Sender Score’s deliverability monitoring tools and the Sender Score Certified whitelist, the Sender Score Receiver Alliance gives ESPs operating in Europe access to the same suite of services to help their clients that any top North American ESP enjoys.


“As e-Dialog’s presence in Europe continues to increase, at the same time as our clients broaden their reach across EMEA, we’re now sending e-mail into literally hundreds of diverse markets. But the task of e-mail deliverability is especially complex in the fragmented Pan-European market. Working with Return Path as part of the SSRA further enhances our range of deliverability services to ensure that we have full coverage with the ever increasing number of local ISPs that our clients need to reach,” said Simone Barratt, Managing Director, e-Dialog.


“1000mercis is pleased to be working with the Sender Score Receiver Alliance. 1000mercis, interactive advertising and marketing specialists, has always sought to maximize the efficiency of its clients’ email acquisition and retention campaigns from both a marketing and technical standpoint. The SSRA is a major asset for 1000mercis as it enables us to offer our clients the fastest response in investigating and solving any deliverability challenges,” said Thibaut Munier, Managing Director of 1000mercis.


About Sender Score
Sender Score, Return Path’s Delivery Assurance Solutions division, helps mailers get more email delivered to the inbox by giving them the tools and insight to monitor and diagnose deliverability failures, build better email reputations, and minimize or prevent future blocking, filtering, and rendering problems. Sender Score works with both the sending and receiving communities to bring more transparent standards to email delivery and filtering. Return Path’s delivery assurance solutions include Sender Score Monitor, Sender Score Manager, and the Internet’s most widely used whitelist, Sender Score Certified. For more information, visit www.senderscore.com. Get your reputation score at www.senderscore.org.


About Return Path
Founded in 1999, Return Path is an email performance management company dedicated to helping its clients build better relationships with their customers, generate higher response rates, and achieve significant returns on their investments from their email programs. More than 1,500 companies currently use Return Path’s services to generate superior results from their email programs, taking advantage of Return Path’s pioneering innovations in deliverability, email list quality solutions, customer acquisition, online market research, and best practices strategy. For more information, please visit www.returnpath.net.


Contacts:
North America
Jeff Rutherford
Jeff Rutherford Media Relations
413-369-4128
jeff@jeffrutherford.com


Europe
Didier Colombani
Return Path
+33 141087759
didier.colombani@returnpath.net