Newsroom

  • Email Marketers’ Welcome Messages Drive and Predict Subscriber Engagement: Return Path Study

    Data solutions provider Return Path today announced findings from its latest study of email marketers’ welcome campaigns, showing that these messages or series of messages strongly influence consumers’ engagement with future campaigns. The study also found stark contrasts between the behavior of consumers who ignored welcome messages and those that read them – especially for multi-part welcome series. Reading was highly predictive of consumers’ willingness to interact with a brand’s email marketing, providing a clear signal that senders can use to segment audiences and customize campaigns to increase engagement and revenue from their most receptive subscribers.

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  • Email Fraud Protection Improved by Early Adoption of DMARC

    To mark the third anniversary of the Domain-based Message Authentication, Reporting and Conformance (DMARC) standard, first introduced by a group of email industry leaders—including Return Path—in 2012, the company has launched its DMARC Intelligence Report to measure the early adoption rate among global brands. DMARC combats email fraud, specifically the increasingly prevalent global threats from phishing and spoofing.

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  • No Email Marketing Fatigue in Q4 2014: Return Path Report

    Email analytics company Return Path today released findings from its latest quarterly snapshot of inbox data and consumer behavior, contradicting popular theories on email overload, especially during the holiday shopping season. While consumers received more commercial messages on peak marketing days, they read roughly the same percentage of them and lodged fewer complaints about shopping-related messages than others. The data suggests that instead of experiencing email fatigue, consumers welcomed more messages from retailers this year.

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  • Return Path Named to Crain’s New York Business’ Best Places to Work for Third Consecutive Year

    Return Path today announced that the company has again been named one of the best places to work in New York City by Crain’s New York Business. The annual compilation ranks Return Path #24 on its list of the city’s 100 best workplaces, based on an anonymous employee survey conducted with the Human Resource Association of New York, the Society of Human Resource Management and Best Companies Group. This marks Return Path’s second major employer award in 2014: In September FORTUNE magazine ranked the company its #2 medium-size company to work for in the U.S.

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  • Consumers Refusing to Cut the Cord: Email Marketers See More Multiscreen than Mobile-only Interactions Entering This Holiday Season

    Return Path released insights into mobile marketing trends to help brands optimize their email marketing performance. Of note, retailers hoping that consumers’ rapid shift toward mobile communications will help simplify their email marketing approaches this holiday season and beyond will be disappointed by the findings from the study, which are outlined in a new infographic

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  • Return Path Names Marketing Technology Industry Veteran Scott Roth Chief Marketing Officer

    Return Path today announced that marketing technology industry veteran Scott Roth has joined the company as chief marketing officer. Roth will lead Return Path’s global market awareness, demand generation, and brand development initiatives as the company intensifies its focus on email marketing optimization and email fraud protection, and expands its data-driven consumer intelligence offerings.

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  • Return Path Awarded Patent for Inbox Placement Monitoring

    Return Path announced today that it has been awarded a patent for measuring inbox placement–the percentage of email messages delivered to addressees’ inboxes vs. delivered to spam folders or not delivered at all. U.S. Patent #8,719,356 B2 was issued for incorporating multiple data sources into a method and system for monitoring the deliverability of email–also known as inbox placement–and specifically for determining how each is applied to measure inbox placement rates (IPR).

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