Newsroom

  • AOL Joins Return Path Certification Program

    Return Path announced today that leading mailbox provider AOL has joined its Certification program and will extend preferential treatment to email senders that qualify for inclusion on the industry’s preeminent whitelist.

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  • Return Path to Accept Corporate Commitment Award at Marketing EDGE Rising Stars Dinner

    Return Path announced today that CEO Matt Blumberg will accept the 2015 Corporate Commitment Award from Marketing EDGE at the organization’s 9th Annual Rising Stars Awards Dinner on June 9. Return Path is being honored for its initiatives in furthering industry education and fostering new marketing talent. Blumberg and graduates of the company’s internship programs will also join a panel discussion about corporate talent development, led by Gigya CMO Dave Scott.

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  • Email Marketers’ Welcome Messages Drive and Predict Subscriber Engagement: Return Path Study

    Data solutions provider Return Path today announced findings from its latest study of email marketers’ welcome campaigns, showing that these messages or series of messages strongly influence consumers’ engagement with future campaigns. The study also found stark contrasts between the behavior of consumers who ignored welcome messages and those that read them – especially for multi-part welcome series. Reading was highly predictive of consumers’ willingness to interact with a brand’s email marketing, providing a clear signal that senders can use to segment audiences and customize campaigns to increase engagement and revenue from their most receptive subscribers.

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  • Email Fraud Protection Improved by Early Adoption of DMARC

    To mark the third anniversary of the Domain-based Message Authentication, Reporting and Conformance (DMARC) standard, first introduced by a group of email industry leaders—including Return Path—in 2012, the company has launched its DMARC Intelligence Report to measure the early adoption rate among global brands. DMARC combats email fraud, specifically the increasingly prevalent global threats from phishing and spoofing.

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  • No Email Marketing Fatigue in Q4 2014: Return Path Report

    Email analytics company Return Path today released findings from its latest quarterly snapshot of inbox data and consumer behavior, contradicting popular theories on email overload, especially during the holiday shopping season. While consumers received more commercial messages on peak marketing days, they read roughly the same percentage of them and lodged fewer complaints about shopping-related messages than others. The data suggests that instead of experiencing email fatigue, consumers welcomed more messages from retailers this year.

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