We look at the problems facing the email industry. Then we work to solve them. Sometimes that requires innovative technologies. Sometimes it just requires thinking about things in a different way. Usually, it requires both. That’s why we offer a range of different solutions.
Use the handy tabs on the left to tell us a little bit about who you are or what you're interested in.
Because creating good email isn’t easy. The content has to be relevant. It has to look right. It has to be sent to the right people. And of course, it has to make it to their inbox.
That’s the good news. The bad news is that selling your subscriber base the wrong way can turn your adoring audience into an angry mob.
Another way to say that is: Our mission is to keep the world safe from unwanted email. Does that sound a bit like your mission?
When you’re done pondering this, here are some of the ways we can help your clients get more emails into the inbox (and help increase your revenue in the process).
Let us help you beat the competition and offer your clients email lists that are more targeted, more reliable and more cost-effective.
Here are some ways you can endure less uncertainty, less wasted effort and less hassle, while giving your clients email lists that are more targeted, more reliable and more cost-effective.
— Matt Blumberg CEO & Chairman
Use the handy tabs on the left to tell us a little bit about who
you are or what you're interested in.
— George Bilbrey GM of Delivery Assurance Solutions
— Craig Swerdloff GM of Customer Acquisition Solutions
— Chad Malchow VP of Business Development
— Stephanie Miller VP of Strategic Solutions
Come join the fun!
Return Path is an Inc. 500 Company
Aug
20
By Margaret Farmakis
Director, Strategic Services
A few weeks ago I wrote a posting titled, "Is It Time to Retire the Open Rate" and asked you to respond with your comments and feedback on this often debated and somewhat controversial topic. I included a few specific questions to get you inspired, such as whether or not you track open rates, what makes a "good" open rate and what metrics are most important to you. I received a number of interesting and insightful comments.
A handful of readers felt that the open rate continues to serve an important function in tracking program success. Trevor Hunter wrote that the open rate was the easiest metric to use when gauging the overall effectiveness of a list over time, while Karl Kleinbach still found the open rate useful for testing subject lines and commented that "accuracy is less important than relative performance," especially in the context of A/B split testing results.
Speaking of accuracy, our own Neil Schwartzman, director of standards and security for Sender Score Certified, questioned whether or not the factors that can skew email open rates (e.g., the preview pane, email clients defaulting to "images off" for message viewing) are as prevalent as marketers suspect ...
Tell me moreCategories: Response
Aug
19
We love it when a cool idea fuels inspiration for more cool ideas.
One of our readers, Paul Broni of Inbox Interactive, wrote this in response to last week's cool idea from Travelocity:
Why not take it one step further?
You know from the domain which set of instructions the recipient needs. ...
Categories: Deliverability
Aug
18
By Neil Schwartzman
Director of Standards and Security, Sender Score Certified Compliance
By now, you have doubtless seen the CNN "news alert" spam using legitimate news story headlines infesting the inboxes of tens of millions of people. There are variations also claiming to be from MSNBC from the same bot network, Storm, and the BBC, on a botnet called Mega-D. No doubt they will morph again to use other social engineered subject lines to trick unwitting people into clicking the links contained within. It is a virus, and more proof that spam 2.0 -- the merging of spammers with virus-makers and spyware writers -- exists. They are unfortunately very good at what they do.
Our friends at MX Logic track this stuff really well, and one of the botnets spewing out this junk was going full throttle at 11 million pieces of spam per hour.
These are all attempts to grow the zombie networks by sending out emails that will infect the computer of anyone who clicks the payload link.
Our inbound spam filtering at Return Path has been ...
Tell me moreCategories: Deliverability
Aug
14
What: Getting Into the Inbox with Customized Whitelisting Instructions
Who: Travelocity
Why we love it: Travelocity takes whitelisting to the next level. It's a best practice for marketers to have whitelisting instructions in every email message they send. Typically, these instructions are included above the header of the email message so that subscribers can add the marketer's "from" address to their email client's address book, thereby making them an approved sender. This helps to increase the marketer's deliverability into the inbox and overrides the default "images off" setting (standard for most email clients) so that the marketer's images will automatically render. Travelocity goes one step further by ...
Tell me moreCategories: Response
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